Podcast Episode 12 is out: Jenny Kitchen from Yoyo Design

By Lukas on 26 Apr 2023

How do you build a business with kindness at its heart? How do you give your employees a voice in your decision making? How do you do great work and create a great place to work at the same time? Jenny Kitchen is co-founder and CEO of Yoyo Design. Boasting an impressive list of clients, Yoyo regularly produce groundbreaking creative work. What’s more, they are a B Corp and in the top 5% of B Corps globally for ‘Workers’ – meaning they are one of the world’s leading employers. In this conversation we discuss:

  • Jenny’s upbringing in rural France and how it shaped her
  • Founding Yoyo at just 24
  • Her membership of Extinction Rebellion and how it has shaped her approach to business and leadership
  • Yoyo the company and her work
  • Her favourite project, partnering with Spotify and University of Southampton
  • The power of not sticking to a specific sector
  • How she turned down a company that didn’t align with Yoyo’s values and the fallout
  • How she embeds democratic principles into the operations of Yoyo
  • Her methods to ensure she hears the truth from her team in feedback sessions and ‘closes the loop’
  • Her burning desire to be kind without people pleasing
  • How treating your people well drives business results
  • The need to break the toxic idea that successful business requires suffering
  • How to take your first steps in developing a more progressive work culture
  • Her little bit radical idea to introduce universal wage caps and the cap she’s imposed at Yoyo

Want to appear? Email podcast@standingongiants.com

You can listen to the podcast here:

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