by Lukas on 5 Feb 2025

Podcast Episode 52 is out: Sepas Seraj from Pixeled Eggs

Punk, Purpose, and Digital Impact

What does playing in a punk band and leading a digital agency have in common? Quite a lot, it turns out. In this episode of A Little Bit Radical, host Rob Fawkes sits down with Sepas Seraj, Founder of Pixeled Eggs, a purpose-driven digital agency working with organisations like the Earthshot Prize, World Cancer Research Fund, and the Royal Foundation for the Prince and Princess of Wales.

Sepas shares his journey from growing up in Iran and moving to the UK, to playing in punk bands, and eventually building a digital agency that helps mission-driven organisations thrive. This conversation covers creativity, collaboration, and the lessons he’s brought from the rehearsal room into the workplace.

In this episode, we discuss:

• 🎸 From Punk to Pixels: How playing in bands shaped Sepas’ approach to leadership and creativity.
• 🌍A Purpose-Driven Business: The journey to founding Pixeled Eggs and why they focus on mission-driven clients.
• 💡Lessons from the Earthshot Prize: How working with Prince William’s environmental initiative embodies the agency’s values.
• 💻The Digital World’s Evolution: From pre-social media days to today’s digital chaos—what’s changed, and what’s stayed the same?
• 🤝Long-Term Client Partnerships: Why great digital work happens over time, not in quick wins.
• 🎤Radical Thinking: Why everyone should embrace collaboration, get off their backside, and just start something.

Memorable Quotes:

• 🗣️“Work should feel like being in a band—you and a few people in a room, making something great together.”
• 🗣️“We focus too much on what divides us and not enough on what brings us together.”
• 🗣️“Great digital projects are like gigs—lots of practice, then a big moment where it all comes together.”

Stay Connected with Rob and ‘A Little Bit Radical’:

• Rob Fawkes on LinkedIn: Rob Fawkes LinkedIn
• A Little Bit Radical Newsletter: Sign Up Here

You can listen to the podcast here: