by Robbie Hearn | Sep 18, 2019 | Brand, Community, Management, Robbie Hearn, Strategy |
The biggest, most common mistake made at the beginning of many community-building journeys is to waste time asking “which community platform should I choose?”. In my recent white paper, I discussed in detail the crucial difference between community ‘essence’ and...
by Robbie Hearn | Jan 28, 2019 | Brand, Community, Customer Service, Robbie Hearn, SoG Team, Uncategorized |
When customers and companies truly collaborate, we create the possibility for ‘commercial magic’. Something that not only makes a company more profitable, but also makes everyone involved feel the good human stuff like self-esteem, purpose, and altruism. Here are...
by Toby Bignell | Oct 25, 2018 | Brand, Community, Community planning, Customer Service, Management, Services, Strategy |
Launching a business is an exciting challenge, but it always comes with adversities to overcome. Elements such as low brand awareness, smaller budgets for marketing and the realisation that headcount is a huge expense can make it difficult to change the world straight...
by Vincent Boon | Sep 21, 2018 | Brand, Community, Community planning, Services, Vincent Boon |
In a previous blog post, I talked about the need for a real purpose for your community, with a set of goals attached to it. This ensures you understand what it is you want to achieve with your community. It enables you to give your members a clear direction and...
by Francesca Farina | Sep 17, 2018 | Brand, Community, Data, Services, Social |
In both brand-owned and social media communities, people are interacting with each other and the brand has a presence within this – but do they both achieve the same thing? Superficially, they can feel similar but with a deeper look, we can see real differences....
by Vincent Boon | Sep 6, 2018 | Brand, Community, Vincent Boon |
This is an incredibly important question – whether you’re starting out on the journey with a new community or even when you’ve already been managing one for a number of years. One would assume that most companies that already have a customer community would be...
by Toby Bignell | Aug 31, 2018 | Community |
For those of you who might not know us, welcome to the Standing on Giants blog. Here, we’ll be posting articles about our team’s community experiences, how we do what we do and how it might help you too. We’ll start with some more general community...
by Vincent Boon | Aug 1, 2018 | Community, Jobs, Vincent Boon |
The roles that are described previously are an example of a team structure for a large and mature community and can be expanded on, depending on the specific needs of the company. Generally we would expect large Community teams to be structured using the following...
by Vincent Boon | Jul 31, 2018 | Community, Jobs, Vincent Boon |
The roles that are described here are an example of a team structure for a large and mature community and can be expanded on, depending on the specific needs of the company. Generally we would expect large Community teams to be structured using the following roles:...
by Vincent Boon | Jul 31, 2018 | Community, Jobs, Vincent Boon |
The roles that are described in this series are an example of a team structure for a large and mature community and can be expanded on, depending on the specific needs of the company. Generally we would expect large Community teams to be structured using the following...
