The Standing on Giants story, our people, vision and values.
Our story begins, as many stories do, with two people meeting in the right place at the right time.
Robbie Hearn and Vincent Boon first met in 2009 on the startup team at disruptive telecoms company giffgaff. Together, they wanted to know what would happen if a company were to place its customers at the heart of everything they do. Through pursuing that question, they developed a revolutionary, community-driven business model.
In 2012, they founded Standing on Giants to take the transformative power of brand-owned online communities to other businesses around the world. We now work with businesses like Airbnb, O2, Tesco Bank and Lenovo to unlock the potential in their customers through community.
Meet the Team
Our team is assembled from over 14 countries around the world. We’re a cohort of community experts, with experience at some of the best community-led businesses on the planet like giffgaff, LEGO, Sony Playstation and Sega. Find out more about the team below!
Robbie Hearn, Co-Founder
Robbie is one of the world’s leading voices on online communities and customer experience. He was on the founding team at giffgaff where, together with co-founder Vincent Boon, he designed a groundbreaking community-led customer experience with no stores or call centres. An advocate for the ‘triple-bottom-line’ business model, Robbie is passionate about business as a force for good in society. Robbie’s focus is on strategic support for our clients, new areas of business growth and industry leadership.
Zsuzsanna recsey, CEO
Zsuzsanna has led the Standing on Giants team as CEO since June 2020. Born and raised in Hungary, her career has taken her all across Europe in leadership roles, largely in the financial sector for Barclays and Citibank. Always described by her teams as a ‘coaching-style’ leader, Zsuzsanna went one step further and became a certified career coach in 2015, building a successful coaching business alongside her day job. After working with Standing on Giants in a coaching capacity, she came on board full time to lead the next phase of our agency’s growth.
Vincent Boon, Co-Founder
Our visionary co-founder, Vincent Boon, together with Aurelien Poma, was instrumental in building out PlayStation’s first online community in 2006. As part of the start-up team at giffgaff, Vincent demonstrated what an online community could do and brought these learnings to community after community, pioneering a new methodology for community management.
Alex is, as he would say it, our ‘Business Development guy’. He is known as a keen traveler, a somewhat keen creative writer, an avid hiker, a ‘pretty good’ father, a terrible singer, and a horrible Christmas jumper wearer. Alex has come from the world of advertising and video marketing, where he has spent the last decade. We appreciate Alex for his spontaneous ideas, his dead-pan humour, and punctuality on zoom-meetings.
Anna is one of our wonderful colleagues on the Airbnb team. She speaks three languages fluently, which makes her the perfect fit for the multi-lingual community. She would describe herself as a travelholic and chocolate addict (we have witnessed whole chocolate bars vanish within minutes). Anna is a passionate tennis fan who loves swimming and exploring new destinations and cultures.
Head of Solutions
Aurelien has been with Standing on Giants since day one. Previously, he built the European community at Sony PlayStation from scratch supporting 150+ million members globally. As our Head of Solutions, Aurelien leads on all things technology, working with our clients on community platform architecture, development, tools and implementation. He is an avid gamer and runs a personal online community connecting players in a safe and inclusive environment.
Darren has been in the community management space for over 15 years. As the first Community Manager for Martin Lewis’ MoneySavingExpert.com, he helped grow to 1.8 million members from a standing start and has since worked with some of the largest community brands in the world. He can speak fluent Portsmouth and can be booked for Cricket/Strictly guest appearances. Just check the small print.
Elisa is part of our marketing team, watching over all things brand and social. She started as a Community Manager at SoG and worked her way onwards through her eye for detail and Google Slides skills. She specialises in fixing messy presentations, has recently dipped into video editing, and learns a lot about storytelling as Padawan to Rob. She regularly wears her own fashion designs and loves to travel, read, cook and eat.
Emilie has worked on many projects not only using her language skills but also contributing through her creative content ideas. She is appreciated by the team as a solid rock on stressful days and has often proven her resilience in difficult situations with members. Emilie loves to experiment with vegan bakes and cooking, is an avid runner, and leaves lazy days to her two guinea pigs, Cookie and Brownie.
Emily is our Smooth Operator aka Operations Manager. She works her magic behind the scenes and ensures that the business is running smoothly. She keeps an eye on all processes, projects, and the nitty-gritty that could potentially cause chaos, helping our teams to work as efficiently as possible. In her spare time, Emily likes to paint, read, and cook.
Francesca was born in Italy, but her heart is all around the world. She has a passion for people: she is a community manager, a personal performance coach, and a journalist. Facilitating interactions and helping people become more aware of their strengths is what makes her happy. If you want to make her even happier give her pizza. If you want to kill her add pineapple to it.
Senior Web Developer
Josu helps our clients create their ideal community platform and boy does he deliver! He would describe himself as quite the geek, but also enjoys physical activities and plays in a dodgeball team. He loves board games and is the only Basque-speaker at Standing on Giants. Josu came to London to improve his English, which, in his opinion, he hasn’t yet (we disagree!).
Senior Community Manager
Katie is a Senior Community Manager for the Airbnb account. She thrives on the hard-working, fun-loving team dynamic. She’s an avid reader, a keen traveler, and a big baking fan (her signature is a gingerbread cupcake with lime cream-cheese icing). She is also a Spanish speaker and loves a creative project – from brush lettering to crafting.
Senior Community Manager
Katy is one of our great Community Managers. She loves strategy games, lifting weights, attempting to crochet, and 80s synth-pop. She contributes to the team not only through her lovely personality but gets us together every now and again to play games. She is passionate about building communities and connecting like-minded people, which is why we love having her on board.
Kirstie is part of the Professional Services team and an expert in all things Community Management. She has been with Standing on Giants for a long time, supporting our communities in three different languages! Kirstie loves music, testing the team’s trivia knowledge with quizzes and games, cycling around London, cooking, and dogs.
Obsessed with dogs and all kinds of food, Liv is an avid reader who loves to sing and dreams of seeing the world. She’s part of our amazing Community Management team and has a background in digital content and strategy.
Head of Community
Lizzie is Head of Community for the Airbnb team and has worked in communities, both off and online, for the past decade. She is a big fan of water activities and likes nothing more than attempting to surf! She also loves to learn about anything sustainable/eco related and has cooked a fair few cakes in her time.
Lorraine is our very own Data Analyst. She is a through and through positive person and doesn’t worry about things she can’t control. She constantly strives to be helpful. She is a compulsive cleaner and loves to organise things for fun. Lorraine is also an amazing chef, enjoys a long walk and assembling Ikea furniture.
Head of Community
Marjo is one of our Grand Masters of Community Management and has held the position of Head of Community at several telco and gaming communities. She likes to spend her spare time playing games, tinkering on websites, and graphic design. She is also a coffee enthusiast and loves her two cats, Arthur & Drake.
Head of Community
Martin has over 15 years of community management and customer service experience. He has been with SoG for quite a few years now and is appreciated as the quiet, hard-working community management expert. He spends his spare time playing video games, watching movies, keeping fit, and spending time with friends.
May is one of our amazing Community Managers. She would describe herself as a travelholic, film buff, and lover of all things pink. We would also describe her as a wonderful colleague who loves to give, share, and support her team in any way possible.
Journalist turned editor-in-chief in print, TV and online media, Nick got a passion for our online communities. He fluently speaks two languages, and can-probably-maybe (?) understand a third. An Apple-geek, who loves consuming media and food, preferably at the same time; total cookie-monster (but somewhat less blue). He thrives on coffee and content.
Quincy is one of our great CMs and has been with SoG for a number of years. He is an entrepreneurial football enthusiast who doesn’t think physical fitness and good food have to be in juxtaposition with each other. He also regularly amazes with his sleek fashion choices.
Head of Marketing
Rob joined Standing on Giants from the world of social media. He built one of the most engaged social media communities in the alcohol industry at challenger gin brand Sipsmith. He followed this with launching the world’s first restaurant born from social media at Jungle Creations. He is a CIM qualified marketer, passionate vegan and can sing you any song from ‘Les Mis’.
Senior Community Manager
Born in Barcelona (this is a statement). For years, Sergi has worked as a journalist in the television, radio, and press before devoting himself to managing communities. As a lover of sport in general, particularly of running and diving, he enjoys open spaces and being close to the sea, as well as spending a relaxed afternoon with good old friends.
Stephanie came to Standing on Giants after spending over a decade working in marketing and community within the games industry. She uses this experience to mediate some of the more difficult situations in our communities, as well as translate some more social and platform-specific engagement techniques for community developments. She is a proud owner of most consoles and an alarming amount of survival horror games. Mother and reluctant cat owner.
Toby has worked at Standing on Giants since its creation. He has helped teams at many of our clients through the community planning process in many different capacities, and doing so brings him joy. Outside of work, he’s your typical nerdy guy from the Chilterns, and is very popular as a trainer and mentor.
For People & Planet
We are incredibly proud to be the first online community company in the world to achieve B Corp certification. This means that we sign up to the highest standards of financial, social and environmental responsibility in everything we do.