After more than 10 years of working together, the merger between O2 UK and Virgin Media brought our partnership to an end. We are incredibly proud of the work we did together and have left this case study live on our site in recognition of the fantastic achievements throughout the partnership. We wish the O2 community every success in its new form!

O2 used our Community Strategy and Community Management services. 

A peer-to-peer powerhouse

Having cultivated a group of highly engaged members, the O2 community generates huge levels of peer-to-peer engagement and activity. This allows O2 to not only benefit from support deflection savings, but use the community to drive value in other areas of the business.

£3m
Annual Support Deflection Savings
15m
Annual Solution Views
107%
Annual Member Growth
97%
Of Best Answers Are Given by Members
93%
Of Content Is Created by Members
77k
Annual Posts

Our community is now used to support many different areas: customer support, crisis management, product development, marketing and comms, onboarding, and product launches. This helps us enjoy huge value from our community as a result.
Colin Heyworth
Head of Social Media and Community, O2

Expert help…

The community management team

O2 benefited from an outsourced team of 3 community managers from Standing on Giants. They kept the community engaged, safe, and generating value consistently.

Our Community is a core asset to the business, thanks to Standing on Giants. The Community Managers bring a level of expertise we do not have.
Colin Heyworth
Head of Social Media and Community, O2

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