We partner with Sonos to provide Social Media Management across all social media channels. Our partnership started in the wake of a poorly received app launch in 2024. With our human-led approach, we have been able to meet customers where they are, start rebuilding trust, and turn sentiment around.

Standing on Giants provides a team of dedicated experts to engage with every single online conversation across Instagram, Facebook, X, Tiktok, YouTube, and Linkedin. We also provide critical insights and social listening to highlight the voice of the community in real time.

Global coverage, expert humans

Dealing with a torrent of negative sentiment requires real expertise and human care. We deployed a team of community managers across 3 timezones, speaking 5 languages, to provide round the clock engagement with the Sonos community members.

From my perspective, the agency has gone above and beyond for Sonos, especially in our critical timeframe. All inbounds are actioned, questions are answered promptly, and everyone is very easy to work with. Responses on our socials are also received very well, and everything is followed by the book. I really enjoy our partnership! Thank you, all, for your hard work.
Matthew K
Social Media Lead. Sonos

Comprehensive conversation management

Ensuring a premium experience on social
100%
Inbound Completion Rate
10,000
Outbound Messages per Month
55%
Reduction in Negative Sentiment
Customers being heard

Huge reduction in response time

Our expert team has reduced response time across social channels from 31 days to 14 hours.

This is the first time I see a company making the effort to answer every comment on IG! That’s mind blowing. The social media team gives me hope.
Sonos Customer on Instagram
Wow. Okay I am going to delete that tweet as in my moment of frustration I went too far. I appreciate the incredible service and I will reach out via DM in the future if I have any problem again. Thank you.
Sonos Customer on X
I think the way you prioritised customer service saved Sonos.
Sonos Customer on X
Immediate Impact

Shifting the Tide on Sentiment

Through our unique methodology, Sonos customers started to trust the brand again and negative sentiment has dramatically reduced. Members feel seen, heard, and are educated around how to contribute constructively online.

Community-led growth

Partnering long-term to elevate the social experience

As we move beyond crisis, our focus remains building trust, with more honest, human interactions. Our Tone Of Voice evolution bridges Sonos’ premium feel with empathy and clarity, meeting customers where they are and responding with care and confidence.

Creating a more positive community

As well as the dramatic reduction in negative sentiment, our human led approach has started to encourage more positive interactions.
8%
Increase in Instagram Positivity
2%
Increase in Facebook Positivity
2%
Increase in X Positivity
Fast-Tracking the Right Partnerships

Streamlined Creator Vetting

When creators reach out, we complete a swift vetting process to ensure optimal collaboration. We check key data points in line with the creator partnership strategy. This upfront sorting is crucial for immediately routing requests, giving client teams a heads-up, and reducing friction by ensuring qualified creators reach the right team, further streamlined by categorizing requests by collaboration type.

Book a free consultation

Our team is ready and waiting to talk to you about your community project. Click below to get in touch.