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Engagement and Growth Management

Design and run programs that turn engaged members into advocates, creators, and local leaders.

Loyalty, Advocacy, Insight

Design Programs for Growth

Once your core community is live, the next challenge is growth and depth:

  • How do you spot and nurture your most engaged members?
  • How do you create programs, events, and roles that keep them invested?
  • How do you turn that energy into retention, advocacy and insight at scale?

Is this you?

This service is for organisations who:

  • Have a community that’s up and running, but want stronger engagement and advocacy
  • Want to build Super User / HEM / ambassador programs, but don’t know where to start
  • Need to organise meetups or chapter communities around regions, products or segments
  • Work with volunteers, moderators or hosts and want to support them properly
  • Want to connect community with influencers, creators, and advisory boards without losing authenticity

If you want your community to move beyond “questions and answers” into advocacy, events and co-creation, this is where that happens.

What Engagement & Growth Management can cover

You can use this service for one project or a joined-up program across your whole community ecosystem (forum, Discord, social, in-app, offline).

The heart of your community

Super Users & Ambassador Programs

Identify and support the members at the heart of your community:

  • Define what ‘Highly Engaged Members’ (HEMs), Super Users or ambassadors look like in your context
  • Design value exchanges: recognition, access, rewards and responsibilities that feel fair and motivating
  • Build ongoing engagement plans (e.g. beta testing, content co-creation, advisory calls, early access)

The goal: a core group of members who champion your brand, share knowledge and set the tone for everyone else.

Alive and Amplified

Events & Campaigns

High-impact moments that keep your community feeling alive and valuable:

  • Plan event series: AMAs, masterclasses, live streams, office hours
  • Design cohort-based experiences: challenges, sprints, learning cohorts, beta programs
  • Build integrated campaigns that tie together content, product, events, and referrals
  • Create post-event follow-up flows so momentum doesn’t drop the next day

Every event and campaign is designed to drive specific behaviours: sign-ups, contributions, referrals, product usage, or feedback.

Case Study

Airbnb: Building a Global Community of Hosts

Read about how we support Airbnb run their global Host Clubs program across local chapters and online groups.
Read the Case Study
Bring online connection into the real world

Meetups & Chapter Communities

Turn online activity into real-world connection:

  • Define how local leaders are selected, onboarded and supported
  • Create event playbooks: formats, agendas, safety and accessibility guidance
  • Set up simple reporting so you can see where meetups are thriving and where more support is needed

Whether you’re supporting a handful of chapters or a global network of local groups, you get a model that scales without chaos.

Community First Creators

Influencer & Creator Collaboration

You may already work with influencers or creators. The question is how they show up in your community:

  • Design collaboration formats that feel authentic to members (AMAs, co-created content, events) 
  • Set disclosure, behaviour and safety guidelines for creators inside community spaces 
  • Align influencer campaigns with your community calendar

This helps you plug creator energy into your community without damaging trust.

How a typical Engagement & Growth project works

01

Discover & Design

  • Audit current engagement, member segments and existing programs
  • Clarify your growth goals (retention, referrals, NPS, content, product adoption, etc.)
  • Prioritise the programs that will make the biggest difference first
02

Pilot & Launch

  • Co-design pilots for your chosen program(s) with clear eligibility and success criteria
  • Support your team with comms, onboarding, documentation and tooling
  • Run the first cycle, gathering feedback from members and internal stakeholders
03

Manage & Optimise

  • Review what worked and what didn’t, and make adjustments quickly
  • Create sustainable rhythms (e.g. quarterly cycles, monthly events, annual advisory board terms)
  • Build reporting that links program activity to business outcomes

Book a free consultation

Our team is ready and waiting to talk to you about your community project. Click below to get in touch.
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