We find, foster, and manage the conversations that build community and convert them into business value.
Outsourced community management that lets you scale. Perfect for forums, Discord, and Reddit.
Human, expert, and built to create connection at scale. Community magic for social channels.
Design, launch, or relaunch a community your business can rely on, with expert consultancy.
The skills, confidence and expert guidance community teams need to thrive.
Design and run programs that turn engaged members into advocates, creators and local leaders.
Turn your community into an always-on, human powered focus group.
Select and setup the best community platform for your business with our expert help.
Find out more about the Standing on Giants team, our vision and values.
From past to present and everything in between.
Meet the people of Standing on Giants
About employee ownership at Standing on Giants
See our current vacancies and learn about our culture.
A business for people and planet, not just profit
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Our perspective having grown and managed communities all over the world.
Your community is not a platform, a channel, or an abstract audience. It is every real interaction happening around your brand, wherever your customers choose to talk.
At Standing on Giants, we help brands build richer, healthier digital communities across all their channels, so you earn something that is increasingly rare online: trust.
Most brands still define community as “our forum” or “our followers”.
We take a broader, more honest view.
That includes:
Any time a person takes the trouble to read, post, like, complain, recommend, or review something related to your brand, they are part of your community. You can ignore that ecosystem and hope for the best.
You can buy an audience. You have to earn a community
The internet is at a tipping point.
Your customers know this. They are increasingly skeptical of any channel you fully control.
So they change their behaviour:
At the same time, AI systems are being trained on this messy, human layer of conversation. If the internet’s knowledge of your brand is thin, outdated, or toxic, it will show up everywhere, including in AI-powered search and discovery (GEO).
It is the last part of the internet your customers still trust. Real conversations, between real people, in spaces that feel human.
Brands that learn how to participate well in those spaces will be the ones that keep trust, even as everything else becomes more automated.
Community gives you a place to listen, respond, and show you care, in public.
Done well, community becomes a long-term trust engine for your brand.
You can keep customers with discounts and offers until someone else offers more.
Or you can keep them because:
In our work, community members typically show higher retention, more referrals, and greater product usage than non-community customers. Not because we chase upsell, but because treating customers well pays off commercially over time.
Community is an always-on focus group of people who actually use your product.
You can:
Some of the highest-impact product changes we have seen came directly from community feedback, often simple changes that took a day to build, but transformed how customers felt.
We are not anti-AI. We use it where it genuinely helps. For example to analyse large volumes of conversation, surface themes, and support community teams.
But we are clear about this:
There are moments in communities where people are:
You can not outsource those moments to a bot without damaging trust.
Our belief is simple:
We help you design communities and programs that respect that balance, so you can still be efficient without becoming inhuman.
We do not start with “Which platform should you buy?”We start with “Where are your customers already talking, and what is happening there?”
We identify the key “domains” for your brand: owned communities, social channels, review sites, support queues, group chats, even third-party communities like Reddit or Discord. We treat all of this as one connected community.
Using our framework, developed with experienced community managers, we look at how healthy (safe, respectful, fair) and rich (depth, usefulness, variety) your digital conversations are across each domain.
This is where community stops being “nice to have” and starts driving customer marketing outcomes: retention, advocacy, referrals, and better products.
Finally, we can run the community with you, or for you, supplying experienced community managers who know how to host difficult conversations, apply guidelines, and build relationships across cultures and languages.
Community is especially valuable if you are:
If that sounds like you, we would love to talk.
