One + All make children’s school uniforms, brilliant quality ones too. When you dig beneath the surface at One + All though, you’ll find a seemingly never ending list of ‘little bit radical’ changes and initiatives. 100% employee owned, certified B Corp, pay differential limits, certified carbon neutral…the list goes on and on. It wasn’t always like this though, the man that sent One + All on its journey to being a more radical business is Donald Moore. In this conversation he discusses:
- How he’s proud of ‘not being very bright’ as it has led him to keep things simple in business
- His distaste for traditional economics and business schools
- How he’s always viewed getting fired as inevitable
- The moment in the wake of the 2008 financial crash triggered a complete shift in company strategy towards a people-centred approach
- How the shift increased profits five fold as well as customer and colleague satisfaction
- Employee ownership and how it works
- How to prevent your business from ever being sold against your wishes
- His campaigns against ‘fat cats’ and executive pay
- How they approach ‘reward’ at One + All, giving proportionally more benefits to the lowest paid
- How supporting their team with financial wellbeing set them up to cope with the cost of living crisis
- His campaigning on poverty and how misunderstood the issue is, including by B Corp companies
- The reality of poverty in the UK today, from children pretending to eat at school, to the surprise items that are the most shoplifted
- How all employers should pay the real living wage, but also take an active interest in what their lowest paid are dealing with on a daily basis
- How he hates the term ‘HR’
Want to appear? Email podcast@standingongiants.com
You can listen to the podcast here:

More from the blog
Punk, Purpose, and Digital Impact What does playing in a punk band and leading a digital agency have in common?…
Radical Leadership, Inclusion, and Storytelling In this episode of A Little Bit Radical, host Rob Fawkes speaks with Pradeep Jeyaratnam-Joyner,…
About the Company Standing on Giants is the world’s first agency for businesses that want to build a brand-owned, online…