O2: A peer-to-peer support community that generates huge value

o2 case study image

After more than 10 years of working together, the merger between O2 UK and Virgin Media brought our partnership to an end. We are incredibly proud of the work we did together and have left this case study live on our site in recognition of the fantastic achievements throughout the partnership. We wish the O2 community every success in its new form!

O2 used our Community Knowledge and Community Management services. 

£3m
annual support deflection savings.
15m
annual solution views.
+107%
annual member growth.

OUR COMMUNITY IS A CORE ASSET TO THE BUSINESS, THANKS TO STANDING ON GIANTS

Colin Heyworth, Head of Social Media and Community, O2

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A peer-to-peer powerhouse

Having cultivated a group of highly engaged members, the O2 community generates huge levels of peer-to-peer engagement and activity. This allows O2 to not only benefit from support deflection savings, but use the community to drive value in other areas of the business.


97%
of best answers are given by members.
93%
of content is created by members.
77k
annual posts.

“our community is now used to support many different areas: customer support, crisis management, product development, marketing and comms, onboarding, and product launches. This helps us enjoy huge value from our community as a result.”

Colin Heyworth, Head of Social Media and Community, O2

The community management team

O2 benefited from an outsourced team of 3 community managers from Standing on Giants. They kept the community engaged, safe, and generating value consistently.


Standing on Giants Community Managers bring a level of expertise we do not have.

Colin Heyworth, Head of Social Media and Community, O2


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