Podcast Episode 11 is out: Alice Mazzola from The Body Shop

By Lukas on 12 Apr 2023

We all know The Body Shop’s fantastic products, but did you know about their long history of activism? Campaigning for change across issues as diverse as animal testing, climate justice, domestic violence, and even human rights abuses in the Niger Delta, The Body Shop doesn’t shy away from standing up for what’s right. Alice Mazzola is Global Head of Activism for The Body Shop. In this interview, she discusses:

  • How her parents encouraged discussion around political and social issues
  • Her educational background in Middle Eastern studies and Arabic
  • Rethinking activism at The Body Shop – recognising the different ‘styles’ of change-maker
  • How campaigns require a broad range of skills and strengths
  • Her feeling of becoming less radical with age but how her young team keep her connected to radical ideas
  • The Youth Collective – a 12 person board of under 30s acting as an advisory panel to the company
  • The role of a Head of Activism
  • A guiding principle of ‘talk about what’s not being talked about right now’
  • The Body Shop’s playbook for activism
  • ‘Be Seen, Be Heard’, their latest campaign focussed on getting young people more engaged in politics
  • How the campaign has lowered the voting age from 21 to 18 in Malaysia
  • The value in not taking the easy road
  • How The Body Shop engages customers in their activism work through their stores and colleagues
  • Should every company have an activism department?
  • Her advice to businesses starting on their journey to being a force for good
  • How she wants to see the return of kind debate across society
  • Why she’s never been on Twitter
  • Why we should all join a debating club

Want to appear? Email podcast@standingongiants.com

You can listen to the podcast here:

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