Podcast Episode 20 is out: Kaveh Memari from Sofi Health

By Lukas on 30 Aug 2023

How did you sleep last night? Would you like to sleep better? Chances are you answered that with a resounding yes! Kaveh Memari is the Founder of sofi.health, a startup combining ancient plant medicine with cutting edge A.I. to improve your sleep and state of calm. Through a tailor-made spray, Sofi responds to your ongoing needs and feedback, using machine-learning to adjust dosage and blend as you go. Kaveh discusses:

  • His experience in 10 different schools in 4 different countries before the age of 9
  • The importance of being able to make friends quickly
  • The ‘pandemics pre-pandemic’ of poor sleep and stress
  • How he hopes he’ll ‘never become an adult’ and his approach to ‘play not work’ 
  • His team at Sofi – where everyone is a ‘one off’
  • How the Sofi product was developed with a group of customers ’Pioneers’ 
  • The Sofi product – using ancient plant medicine, combined with cutting edge machine learning and data, to tackle poor sleep and stress
  • How to personalise products at scale
  • The initial pilot with Valerian in 2022 and how they mapped 300 unique responses 
  • The staggering results from their first trial 
  • The potential impact if we could stop prescribing the wrong medication on a global scale
  • The science and safeguards in place to avoid dependency and addiction on Sofi products
  • The Sofi moonshot
  • How he stays resolute in the face of adversity and being told his idea will never work
  • His answer to the moral question of collecting huge amounts of health data 
  • The power of mixing disciplines: from biochemistry to medical herbalism

Want to appear? Email podcast@standingongiants.com

You can listen to the podcast here:

More from the blog

Designing campaigns for Patagonia, Selfridges, BMW, and Penguin Books, Forster Communications is an award-winning communications agency.  Our guest today is…
Matchable volunteering is revolutionising the way companies volunteer. Far from the days of painting fences and picking up litter, Matchable…
About the Company Standing on Giants is the world’s first agency for businesses that want to build a brand-owned, online…

We use cookies. Read more about them in our Privacy policy.