Nearly Skewering Swampy to Fixing Climate Change for £1 a Week
What do Hulk Hogan, Swampy the eco-warrior, and crushing rocks in Canada have in common? They’re all part of the wonderfully radical story of Ben Wynn, founder of GLAD Climate Club, and our guest on this episode of A Little Bit Radical.
Ben tells host Rob Fawkes how he went from nearly impaling a famous protester on a sledgehammer stake (true story) to building a scalable climate movement that lets anyone contribute to greenhouse gas removal for the cost of a coffee. Along the way, we talk about why tree-planting isn’t enough, the real reason climate comms fail, and how enhanced rock weathering might just save us all.
It’s hopeful, clever, and a little bit radical—just the way we like it.
In this episode, we discuss:
- How a near-death encounter with Swampy (yes, the Swampy) made Ben rethink his career
- Why construction was too slow for him—and climate change is way too urgent
- How GLAD Climate Club lets anyone remove greenhouse gases from the atmosphere
- Enhanced rock weathering explained (yes, it’s a thing—and it’s amazing)
- Why tree-planting won’t save us (and what might)
- Why we need hope and inspiration, not fear and shame, to drive climate action
- How your £1 a week actually works—and where the money goes
- The cathedral mindset: building something that will outlive you
- Why imitation is innovation (and how to copy creatively)
Further Reading and Resources:
- GLAD Climate Club – Start your £1-a-week climate action
- Enhanced Rock Weathering – Go deep on Wikipedia
- John Harrison and the Longitude Prize – Inspiration from Yorkshire’s original radical
Stay Connected with Rob and ‘A Little Bit Radical’:
- Rob Fawkes on LinkedIn: Rob Fawkes LinkedIn
- A Little Bit Radical Newsletter: Sign Up Here
You can listen to the podcast here:
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