Podcast Episode 58 is out: Helen Neal from HN Communications

Podcast

By Lukas on 28 May 2025

Greenwash, Corporate Burnout, Going All In

What does it take to communicate climate action with honesty, without falling into the greenwash trap?

Helen Neal, Co-Founder of HN Communications, joins A Little Bit Radical to share her journey from corporate burnout to founding a values-driven sustainability communications agency.

In this candid conversation Helen reveals how becoming a parent pushed her out of a job she thought she wanted, how she built a remote, flexible team that works from all over the world, and why radical honesty is the key to meaningful sustainability storytelling.

They also explore the vital role of corporate and NGO partnerships, the quiet power of regional roots, and the transformative conversations that change everything.

In this episode, we discuss:

Growing up as an only child and learning to define her own identity
From shiny London offices to an accidental business owner
Why she walked away from her career after becoming a mum
The moment a client told her to “go all in” and why it changed everything
What makes great sustainability communications and how to avoid accidental greenwashing
The underestimated power of NGO and corporate partnerships
Building a remote, flexible team with real work-life integration
Why honest conversations and safe spaces are essential for progress
Helen’s “Climate Leaders Community” and her mission to empower women in sustainability
The advice she’d give anyone sitting on a radical idea