Spanish roadtrips, yorkshire pudding lasagna, social media CEO
How do you stay radical while leading 150 million followers and a multimillion-pound business? We speak to Melissa Chapman, CEO of social media powerhouse Jungle Creations, about rebellion, reinvention, and what real success looks like.
From being banned from school trips to becoming CEO before 30, Melissa shares how growing up in a loud, unconventional household shaped her bold and humorous leadership style. She gets candid about:
- Redefining success: Why inner peace trumps Forbes lists
- Empathy over ego: Building a high-growth business without the brags
- The rise of social creativity: From pet socks and Yorkshire pudding lasagna to 50+ Twisted London restaurants
- Staying scrappy at scale: Reinventing the business without losing its soul
- Using AI responsibly: The ethics of content creation, internal AI committees, and using ChatGPT as a “therapist”
- Driving to Bilbao in a motorhome for the Europa League final instead of taking a charter jet (yes, really)
And… the radical dream of printers that actually work
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