23rd June, 2026 Get Real About: Cannes Lions. What does The Internet really make of advertising’s biggest week? Every June, a few thousand people from the advertising and marketing world fly to the South of France, put on… News
19th June, 2026 Emma Hayes vs The Internet: What did Reddit make of ‘Kitchengate’? During England’s World Cup win over Croatia, ITV tried something it hadn’t done before. Instead of cutting to adverts during… News
19th May, 2026 Is Community Dead? What the Sephora Community Shutdown Really Tells Us. This blog post is a response to ongoing commentary about the closure of this long-standing community. For a detailed data-driven… News
9th January, 2026 How Brands Should Think About Reddit (Before Jumping In) Reddit is having quite the moment of influence. It increasingly shapes search results, what LLMs surface about your brand, and… Community Knowledge
18th September, 2019 How to build a community: the biggest mistake businesses make, and how to avoid it The biggest, most common mistake made at the beginning of many community-building journeys is to waste time asking “which community platform should I choose?” Community Knowledge
