ASK YOURSELF, WHAT IF...

YOU COULD PUT THE CUSTOMER AT THE HEART OF YOUR COMPANY?

ASK YOURSELF, WHAT IF...

YOUR CUSTOMERS COULD HELP EACH OTHER WITH CUSTOMER SERVICE

ASK YOURSELF, WHAT IF...

YOUR CUSTOMERS COULD CREATE CONTENT AND TEST OUT YOUR MARKETING CAMPAIGNS

ASK YOURSELF, WHAT IF...

YOUR CUSTOMERS COULD PROMOTE AND SELL FOR YOUR BRAND

ASK YOURSELF, WHAT IF...

YOUR CUSTOMERS COULD MAKE SUGGESTIONS AND HELP WITH PRODUCT DEVELOPMENT

ASK YOURSELF, WHAT IF...

YOU CUSTOMERS COULD HELP TROUBLESHOOT AND SOLVE TECHNICAL PROBLEMS

IN FACT, WHAT IF YOU LET THE CUSTOMER POWER THE COMPANY INSTEAD OF SIMPLY BEING THE RESULT

 

 

WHAT IS A BRAND OWNED COMMUNITY?

Imagine a community of customers sitting at the heart of your business and contributing to its success. Customers and potential customers who want to interact with your business functions to help every aspect of the business improve. Think of these community members having deep meaningful, positive conversations on a platform that you control. Now imagine the commercial advantage this would give you. Standing on Giants works closely with clients to create brand owned communities that promote rich meaningful relationships with brands and their customers. This win-win relationship gives your customers a better customer experience and delivers real direct benefits to your company. Standing on Giants is in a unique position to create brand owned communities because our team developed and managed the community and business integration behind the revolutionary community powered brand giffgaff. Now we work on communities for disruptive companies like Airbnb, Pure Planet and Back Me Up, as well as working to transform innovative organisations like O2, EEF and Vivo.

TYPES OF ONLINE COMMUNITY

 

An online community is defined by its members – by their shared sense of belonging, by the way they identify with the community’s theme, by their adoption of roles, and by their participation in rich conversations with peers. There are many types of online community (From the rarest A to the most common E ):
A Brand owned communities for a customer-driven brand e.g. giffgaff 
B Brand owned communities (forum) e.g. Sephora 
C Brand owned communities (non-forum) e.g. Innocent 
D Hobby communities about brands (forum) e.g. Landyzone 
E Hobby communities (forum) e.g. Stamp Community 

At Standing on Giants we are unique in having the expertise to develop communities like giffgaff, the rarest and most effective type, and to ensure that the brand gains the maximum value from the community

THE BENEFITS OF BRAND OWNED COMMUNITY

A community of engaged customers can benefit many business functions and deliver added value for the whole company. Also as your community grows and evolves, the potential benefits from the community will also increase. Standing on Giants will work closely with you to ensure these benefits can be achieved for your specific business and also to expand the benefits from the community into your wider business. Your community will improve your business in many ways, such as customer service, by answering queries and creating verified solutions; marketing, by creating content and boosting SEO; product development, by providing customer feedback and suggestions; PR, by creating brand advocates; sales…; technology…

Customer Service

Providing quick online customer service, highlighting issues, and developing guides

 

Technical Support

Suggesting technical improvements, testing, creating apps and websites

 

Public

Relations

Influencing opinion, giving public relations ideas, and defending the brand publically

Marketing

Creating marketing content, acting as a focus group, and promoting on social media

Product Development

Testing and giving feedback on new products, and generating product ideas

Sales

Selling through member get member plans, as well as recommending friends and family

SOME OF OUR AMAZING CLIENTS

VISIT SOME OF OUR COMMUNITIES

  • O2 Telecoms UK

    Currently the second largest mobile operator in the UK, O2’s current community has operated for more than 5 years. The Standing on Giants O2 Community Team has been there right from the start. The community now has more than half a million unique visitors every month. Full of lively debate and great product reviews, the community has come a long way and is the go-to place for O2-related questions. The brand has a high profile and sponsors the England rugby team, and as part of this offers community giveaways for rugby tickets and events.

     

    VISIT THE O2 COMMUNITY

     

     

  • Pure Planet

    How do you really shake up the energy market? By offering green energy at wholesale prices (plus a low-cost subscription) and then by building the company around a community so that customers have a real say in how the business is run. That’s Pure Planet’s business model and it’s one we think is going to be very successful in the long term. Right now, they’re operating in a limited mode, but judging by the press coverage and community activity, they are set to grow quickly. Standing on Giants is proud to be the full-solution community supplier to Pure Planet.

     

     

     

    VISIT THE PURE PLANET COMMUNITY

     

  • Airbnb

    The Airbnb Community Centre is the official discussion community for hosts. Available in English, French, Spanish, Portuguese, Italian, Japanese, Korean, Dutch and German, it’s run from the Standing on Giant’s office in Paddington, London. The team works closely with Airbnb, helping the hosts shape their products, running live conversations with key Airbnb staff, sharing hosting tips and generally having fun making the Community Centre an amazing place for people to participate in.

     

     

     

    VISIT THE AIRBNB COMMUNITY

     

  • Vivo

    Vivo is a telecoms brand owned community that we set up and managed directly for years, nurturing it as it grew into the voice of the customer at the largest telecommunications company in Brazil (the brand has 76 + million users). It’s now a vibrant, lively community so the Standing on Giants team has taken a different role, providing periodic training to the in-house team and keeping our platform running with 99.999% uptime.

     

     

     

     

    VISIT THE VIVO COMMUNITY

     

EXPLORE OUR SOLUTION

A full solution for a successful community – from the team that created giffgaff!

Community is not just a platform: it’s members, it’s value, it’s a wider understanding to bring everything together to fit your business. That’s why we offer a full solution – consultancy, business integration, community management, a platform – and we tie it all together with a specific methodology that creates a healthy, positive, growing community

 

 

Award-winning methodology – engaging members and growing the community

This is Standing on Giants’ secret sauce – it’s what makes the communities we work on so different and so vibrant. Created by Vincent Boon during his time at PlayStation, Eidos and giffgaff, the methodology continues to evolve as we work with our various clients. It’s what shapes every aspect of our approach. From the design of our platform to the structure of our communities and the psychology used by the community managers on a daily basis. Our methodology allows us to run engaged positive communities with only a small number of community managers

Community consultancy – listening, understanding and advising

You have an understanding of your business; we have an understanding of how communities work. Our consultancy is aimed at combining the two to create a community model that will work with your aims and be successful. Prepare to be questioned and challenged because we’re here to ensure you make the right, informed decisions from the start

Business integration – building the processes to create value from the community

Nothing is more frustrating than watching customers trying to improve a company and being ignored. Without structured business integration your company can’t benefit from its community, and without support from all of your company, the community can’t grow or improve. That’s why we work closely with our clients on business integration processes – when you integrate your community, you place the customer at the heart of your business

Community management – the skills to transform individuals into community members

They’re not just customers, they’re not just members – they’re individual people who choose to be part of your community. Our experienced community management team recognises this and is skilled at building relationships that encourage individuals to become valuable contributing members of your community. We constantly work, applying our tested methodology, to shape the community and develop its members

Our platform – designed and built with community management in mind

Most community platforms are built by teams of coders who have never worked in a community, and they may not fully understand the frustration when say direct messaging doesn’t work well or when getting a report out of the system takes hours. Our platform is different because it was built by experienced community managers working with technical teams – and it’s was built to directly support our methodology. Because we know what works for members and community managers, we’ve built a platform that can create successful communities, while taking away some of the pain that comes with the day-to-day management of a platform

“IF I HAVE SEEN FURTHER, IT IS BY STANDING ON THE SHOULDERS OF GIANTS.”

 

ISAAC NEWTON

 

Every company aims to be better, to be more successful, to see further, and to unlock the potential of their product. At Standing on Giants, we believe that a brand owned community gives you the ability to do just that. With a community at the heart of your business you can harness the intelligence, the passion, the enthusiasm and the knowledge of your customers to raise your company performance far above competitors. With a successful community powering your business you are effectively Standing on Giants.

MEET THE STANDING ON GIANTS GUYS (AND GIRL)

Vincent Boon

Vincent Boon

Founder

I specialise in creating and running brand owned communities that bring a touch of magic to the interaction between customer and brand. The result works both ways, with happier customers that feel honestly treated and more insightful companies that waste less time and money on stuff no-one wants.

Robbie Hearn

Robbie Hearn

Founder

Two truths: 1) Anyone can have a great idea. 2) Most great ideas go unheard, un-noticed, unloved.

What a scandal! What wasted potential. Fixing this is what drives me.

My passion is create amazing consumer experiences that change how we relate to customers.

Katy Gambino

Katy Gambino

Commercial Director

A senior professional with a proven track record in turning ideas and organisational strategy into commercially viable, fully operational plans. I enjoy the challenge of working with a company embarking on a critical period of organisational change or growth.

Aurelien Poma

Aurelien Poma

Tech. Director

Born in France, with a Masters in Computer Science and Advanced Mathematics. I spent 10 years leading communities in the Gaming industry before joining Standing on Giants in 2012. I’m passionate about creating a platform that actually helps community managers have an impact and makes their day-to-day life easier.

IS A BRAND OWNED COMMUNITY RIGHT FOR YOUR BUSINESS?

We’re passionate about what we do and we’re here to transform business; contact our team and get that passion working for you!

Pin It on Pinterest