How do you really shake up the energy market? By offering green energy at wholesale prices (plus a low-cost subscription) and then by building the company around a community so that customers have a real say in how the business is run. That’s Pure Planet’s business model and it’s one we think is going to be very successful in the long term. Right now, they’re operating in a limited mode, but judging by the press coverage and community activity, they are set to grow quickly. Standing on Giants is proud to be the full-solution community supplier to Pure Planet.